Webster Wednesdays: Why You Should All Be Using Social Media!!

Why every blogger should be capitalizing on social media!

I know using all these different social media platforms can sometimes be a pain. But, each one has unique qualities that will give your blog/business a boost. You don’t need to use them ALL. But I definitely recommend using at least half! This is part 1 in my Social Media help. In this post I will be giving you the low-down on each of the social media platforms and why/how they are so helpful! In part 2, I will be explaining tricks to each social media platform, and how to utilize them! Also, stay on the lookout for a future Webster Wednesday on scheduling your posts and how it can make your blog run so much more efficiently!

Why every blogger should be capitalizing on social media!

Now, let’s talk Social Media!!
Facebook

What:
Facebook is considered to be the best social media network for brands- it’s the first one that brands really joined. You can easily update your page and share photos with an audience. Paid ads on Facebook have become very successful.

Why:
All brands can benefit from having one. It is simple to update, has an ad platform, and has one of the largest user bases.

Google+

What:
A platform linked to Google’s SEO. It’s a more professional audience.

Why:
This is necessary for brands because

  • Your brand’s Google+ account can link to other more active profiles- this makes for a full, positive, and visual feed.
  • A Google+ account is required for your brand/blog/business to be found in Google Search.
Twitter

What:
Twitter is a 140 character limit conversational platform.

Why:
You can quickly interact with the users. Your audience wants to be able to talk to a real person, this is where Twitter works best. People can compliment your brand, interact with your handle, and you get to add a voice to your brand.

Pinterest

What:
Pinterest is extremely visual. For visually heavy brands/blogs Pinterest is your key to ruling. It recently released promoted pins to their agenda which is a great way to advertise!

Why:
It’s an easy way to feature your brand, your products, and curate your boards. If you have any ties into fashion, food, fitness, or DIY- Pinterest is a MUST.

Snapchat

What:
The story function is a great way to get a fun message across. It does have advertising, but at a high cost.

Why:
Snapchat’s biggest market is millennials. If your brand has a younger target demographic then Snapchat is a sure way to get their attention.

Reddit

What:
Reddit isn’t called “the front page of the internet” for nothing. It has advertisement banners, and if used correctly – it can be very useful.

Why:
This site/app is seen by over a million people every day. My own boyfriend is on it almost any time I see him on his phone. If you want to surprise your audience (and are sneaky about it- Reddit is pretty suspicious of trails) then Reddit is the place to do that.

LinkedIn

What:
LinkedIn is necessary for any reputable brand. It is more professional (similar to Google+) because it is a place where brand to brand and brand to recruiter go to interact.

Why:
It’s great for more professional brands looking to establish themselves, and also to connect with the older generations.

Youtube

What:
This is where all video content lives. It makes it easy to host, share, and watch videos.

Why:
YouTube allows your brand’s audience the opportunity to view your brand via video on all devices. People are watching video content more than ever and it’s crucial to be a part of it.

Instagram

What:
Instagram is another visual platform. It’s sort of a mix between Pinterest and Twitter. Advertising is very limited at the moment, as well as very expensive. For now, brands can capitalize on the usage of hashtages, geotagging, and using Instagram or “insta”, to connect with their audience.

Why:
Instagram is great to connect to your audience. If you are good at making visually appealing content- your brand should have an instagram account.

Meerkat

What:
Live Vlogging (video blogging) allows you to connect to your audience on a visual level. Use it to livestream events, tutorials, etc.

Why:
It will make your brand more personable. Again, video is becoming a much bigger outlet for all kinds of brands.

Tumblr

What:
Tumblr is an extremely useful and easy to use micro-blogging platform. It is great for posting blogs, videos, and GIFS.

Why:
This is one of the best (in my opinion) multimedia platforms because the content has a large life cycle. Things get shared all the time and the content never really gets “lost” because of it. Months after something is posted- they can continue to be reblogged.

Why every blogger should be capitalizing on social media!

Again, I strongly recommend using at least half of these platforms. Most will be applicable to blogs. The only ones you don’t HAVE to have are the video based platforms because not all blogs will have much video material.

Thanks for checking in and have a great rest of your week!

~Bre