How To Host the Perfect Facebook Party For Your Business

Is your business measured by client interaction? Do you need ideas to draw attention? Try a Facebook Party! This is the method that I use and it has been GREAT for business! Through Facebook Parties I have been able to:

  • Grow my mailing list
  • Attract new customers
  • Connect with existing customers
  • Get tons of fantastic feedback for how to make my business more accessible
  • Tons of other things to grow my business

Sound good to you? Read on! Plus, get my FREE Facebook Event Planning printable!!!

Here are some stats so far for May after applying my new strategy:

  • 5 parties held
  • 9 parties booked
  • 198 new contacts

Here are some basic tips for a Facebook party:

1. Introduce yourself.

By the end of the party you will want one thing to stick out more than anything else. YOU. The place where a lot of business owners go wrong is thinking you are selling your product. That’s not your goal. You are selling you. Whether it’s a homemade product you made, a direct sales business (like Mary Kay or Cutco), or a service you provide – the most important thing is to leave an impression of YOU!

2. Use a virtual “catalog.”

One of the first things people do at home party is pass out or display their catalog. Do the same on Facebook! Be careful to not flood them with different things to buy. Pick the products that match your audience! Make a post about each of them showing what they are and why the party goers need it.

3. Roll Call!

15 minutes to a half hour before the party, post something where your guests can check in. This is perfect so that you can get an idea of the size of your attendance and be able to welcome each of them individually. If you are doing a raffle or some sort of virtual “door prize” this is crucial because you don’t want to give something away to someone who never even came in the first place.

4. Figure out the main problem your audience has – and SOLVE it!

You can question your audience about what they need help with or be selective on the type of audience you invite. Then, give them the answer to their problem! This not only shows that you care but also plants the seed with them that you have what they need.

5. Game It Up!

A call-to-action to book a party is key in getting multiple bookings at home parties. Turns out it works for Facebook parties, too. While you’re introducing the party or interacting with guests – make it clear that you will be giving away a prize and participation is required to be entered! You can do fun games like Bingo Simon Says, or even something simple like asking a question. This not only gets your guests interacting – but it also gives you a great idea for how to connect with them personally.

6. Survey!

There are tons of ways you can get a survey through to your guests and this is one of my biggest areas that I pay attention to. This gives you so much help in things like – Follow Ups, Creating repeat customers, and knowing how to tweak future events to be more user friendly.

7. Follow Up!

This is such an important step, I can’t stress that enough. You need to remind them of who you are and what they need. I always suggest doing it the following after noon or anytime after as long as it follows in the timeline of 7 days after the party. Ask if they had any questions, see if they are ready to check out, and you can tell them about any future events!

If you follow this general idea for the party you should be building your business in no time!! Don’t forget to grab your free Facebook Event PlannerFacebook Event Planning printable!

XO,
Bre

Webster Wednesdays: Why You Should All Be Using Social Media!!

Why every blogger should be capitalizing on social media!

I know using all these different social media platforms can sometimes be a pain. But, each one has unique qualities that will give your blog/business a boost. You don’t need to use them ALL. But I definitely recommend using at least half! This is part 1 in my Social Media help. In this post I will be giving you the low-down on each of the social media platforms and why/how they are so helpful! In part 2, I will be explaining tricks to each social media platform, and how to utilize them! Also, stay on the lookout for a future Webster Wednesday on scheduling your posts and how it can make your blog run so much more efficiently!

Why every blogger should be capitalizing on social media!

Now, let’s talk Social Media!!
Facebook

What:
Facebook is considered to be the best social media network for brands- it’s the first one that brands really joined. You can easily update your page and share photos with an audience. Paid ads on Facebook have become very successful.

Why:
All brands can benefit from having one. It is simple to update, has an ad platform, and has one of the largest user bases.

Google+

What:
A platform linked to Google’s SEO. It’s a more professional audience.

Why:
This is necessary for brands because

  • Your brand’s Google+ account can link to other more active profiles- this makes for a full, positive, and visual feed.
  • A Google+ account is required for your brand/blog/business to be found in Google Search.
Twitter

What:
Twitter is a 140 character limit conversational platform.

Why:
You can quickly interact with the users. Your audience wants to be able to talk to a real person, this is where Twitter works best. People can compliment your brand, interact with your handle, and you get to add a voice to your brand.

Pinterest

What:
Pinterest is extremely visual. For visually heavy brands/blogs Pinterest is your key to ruling. It recently released promoted pins to their agenda which is a great way to advertise!

Why:
It’s an easy way to feature your brand, your products, and curate your boards. If you have any ties into fashion, food, fitness, or DIY- Pinterest is a MUST.

Snapchat

What:
The story function is a great way to get a fun message across. It does have advertising, but at a high cost.

Why:
Snapchat’s biggest market is millennials. If your brand has a younger target demographic then Snapchat is a sure way to get their attention.

Reddit

What:
Reddit isn’t called “the front page of the internet” for nothing. It has advertisement banners, and if used correctly – it can be very useful.

Why:
This site/app is seen by over a million people every day. My own boyfriend is on it almost any time I see him on his phone. If you want to surprise your audience (and are sneaky about it- Reddit is pretty suspicious of trails) then Reddit is the place to do that.

LinkedIn

What:
LinkedIn is necessary for any reputable brand. It is more professional (similar to Google+) because it is a place where brand to brand and brand to recruiter go to interact.

Why:
It’s great for more professional brands looking to establish themselves, and also to connect with the older generations.

Youtube

What:
This is where all video content lives. It makes it easy to host, share, and watch videos.

Why:
YouTube allows your brand’s audience the opportunity to view your brand via video on all devices. People are watching video content more than ever and it’s crucial to be a part of it.

Instagram

What:
Instagram is another visual platform. It’s sort of a mix between Pinterest and Twitter. Advertising is very limited at the moment, as well as very expensive. For now, brands can capitalize on the usage of hashtages, geotagging, and using Instagram or “insta”, to connect with their audience.

Why:
Instagram is great to connect to your audience. If you are good at making visually appealing content- your brand should have an instagram account.

Meerkat

What:
Live Vlogging (video blogging) allows you to connect to your audience on a visual level. Use it to livestream events, tutorials, etc.

Why:
It will make your brand more personable. Again, video is becoming a much bigger outlet for all kinds of brands.

Tumblr

What:
Tumblr is an extremely useful and easy to use micro-blogging platform. It is great for posting blogs, videos, and GIFS.

Why:
This is one of the best (in my opinion) multimedia platforms because the content has a large life cycle. Things get shared all the time and the content never really gets “lost” because of it. Months after something is posted- they can continue to be reblogged.

Why every blogger should be capitalizing on social media!

Again, I strongly recommend using at least half of these platforms. Most will be applicable to blogs. The only ones you don’t HAVE to have are the video based platforms because not all blogs will have much video material.

Thanks for checking in and have a great rest of your week!

~Bre

Webster Wednesday: Scheduling Your Posts

Why scheduling your posts is a must-do for blogging and business owners!

So far we have talked about a lot of different ways to help your blog!! After this recap, we will talk about scheduling your posts and why that’s so important. So far we have covered:

  • Choosing a color palette
  • Editorial Calendars
  • Post Ideas
  • Creating the Perfect Post
  • Using Pinterest
  • Social Media

Today I wanted to talk about something that has really been helping me stay on top of my blog lately. Scheduling your posts, instead of posting and sharing instantly.

Why scheduling your posts is a must-do for blogging and business owners!

First let’s talk about some steps to take to help you out with your posted content!

1) INCREASE HOW OFTEN YOU POST TO SOCIAL MEDIA

We all have that worry about bothering or annoying people by flooding their feeds. If someone is getting upset or annoyed, chances are- they aren’t in the best demographic for you! You want to find a loyal reader base that not only allows all your posts- but are excited by it!

2) FIND YOUR OPTIMAL POSTING TIMES

How often should you be posting to each social media? Let’s take a look at some figures!
Why scheduling your posts is a must-do for blogging and business owners!

3) SCHEDULE YOUR CONTENT!

It can be really hard to remember when to do all of your posting! I have found the best way to do it is to schedule EVERYTHING. This is really the best way to keep yourself efficient. Use a planner, binder, etc. Do whatever you need to do, to make sure you get it scheduled!

Now, let’s talk about some programs you can use to help you schedule!

BUFFER/HOOTSUITE

These are the ones you will probably hear about in the blogging/internet community the most!

How They Work: You link your social media accounts, and then you give them the content you want published, then set it to a schedule! So easy!

This is such an easy way to save you hours and hours of time!

Pricing: You can use both of these programs for free, but I personally use their $10/month plan as it give you alot more access and capability.

COSCHEDULE

CoSchedule is a WordPress plugin that helps with being an editorial calendar and social media link. It supports Twitter, Facebook, LinkedIn, Google+, and Tumblr.

Here are your action steps to take:

1. Plan a month’s worth of content posts.

2. Write outlines first, then do the actual post writing.

3. Schedule what day it will be posted to your blog.

4. Time for social media – SCHEDULE SCHEDULE SCHEDULE!

With all this you should be well on your way to a better, more efficient blog!!

Have a great rest of your week!
~Bre

How to Develop A Routine To Save Time

How to develop a routine that will maximize your day and save time!

“There is only one thing more precious than our time, and that’s what we spend it on.”
– Leo Christopher

It seems like everyone spend their time rushing from one appointment to the next. Sound like you? Well, this post is definitely for you then! Studies show that the best way to go through your day, for both time and sanity’s sake, is my scheduling your time blocks and setting a routine.

Developing a Routine

Developing a routine can sometimes be easier said than done.

With these tips it doesn’t have to be. Most important, though, is to remember to stay calm and flexible. We can’t always stick to a routine, sometimes life can get in the way. So don’t stress about it, that’ll just make you feel worse.

Here are some great tips for scheduling out your day to save as much time as you can-
The night before:
  • Look at tomorrow’s schedule, so you can plan outfits and things ahead of time.
  • Set your alarm for a 6 am or earlier wake up time. The only exception to this is if you work a job with graveyard shifts. Outside of that, most studies show that waking up sometime between 5 and 7 am leads to not only a more productive day, but a better night’s sleep as well.
  • Turn off all electronics 1 hour before you plan to fall asleep. Screen time causes a higher alertness in our brains which delays sleeping patterns.
When waking up:
  • Don’t stress out about how early it is. Giving yourself time to drown in complaint will just delay getting up and being productive. Or worse, cause you to just go back to sleep. Don’t let this happen!
  • Similar to that, don’t press the snooze button. My biggest suggestion is to actually place your alarm clock somewhere out of reach. This way your body has to phyically get up to turn it off. Then you are already out of bed!
  • Set a simple morning routine for yourself. Basics you will want to include are: drinking a full glass of water before anything, taking a shower (unless you like to shower before bed), some sort of physical activity like yoga or a brisk walk.
  • One of the biggest suggestions I have for the morning is DON’T EMAIL! Let your brain wake up naturally before you tackle any screen time.
Kicking butt all day long:
  • Avoid any TV time until the end of your day, unless for some reason it’s part of your job. TV should be considered a reward for a job well done throughout your day.
  • Having some sort of background music is extremely motivational. Our brains like to consistantly be stimulated and adding music to the background is a very easy way to do this. Studies also show that music helps with motivation.
When at work:
  • Stay away from social media as long as possible. Again, the exception here is if it’s related to work.
  • Start your work day with the most important tasks. This ensures that you get them done before wasting time with busy work.
  • Manage your energy by blocking tasks into time frames, being sure to leave busy work for absolutely the last thing.
Night Time:
    • Use the end of the day to indulge yourself. Play games with the family, watch a movie or TV, read that magazine that’s been sitting on your coffee table. You earned it!
    • Don’t forget to plan and set up for tomorrow as well.

Once you follow all this, your days should start to feel much more productive! I know mine does!

Need help figuring out your own schedule? Leave a comment or email me!

Have a great day!
~Bre

Ideas for Blogging Posts!

As bloggers we are all thinking of new ideas for posts!

Here is a great list of a bunch of posts you can do! Pick one or two, ten, or even all of them! If you used any of them, leave a link to your post in the comments! I would love to read them.

Blogging ideas for posts!

My best advice? Take each set and assign one to a day of the week, each week! For example, maybe in week 1 you will review a website. Week two, do a DIY! So on and so forth!

Week 1

1. Write reviews of physical products
2. Review info products
3. Review software
4. Review books
5. Review magazines
6. Review (and critique) other blogs in your niche
7. Review websites (that aren’t blogs) in your niche
8. List things learned from a book
9. Write out things learned from a magazine
10. Make a list of your favorite niche-related quotes

Week 2

11. Create specific, step-by-step how-to posts (like how to install WordPress)
12. Create more general how-to posts (like how to make it through college)
13. Explain the best way to buy things in your niche (like buying new vs. used, things to keep in mind when buying X, etc.)
14. Share where to buy things in your niche (recommended online stores that have the best prices)
15. Create a beginner’s guide to something
16. Rant about something that really rubs you the wrong way
17. Write a post elucidating the pros and cons of something
18. Create an infographic (my infographic course should be good to go by the end of February, btw)
19. Make charts and graphs
20. Shoot your own videos

Week 3

21. Embed other people’s videos from YouTube or Vimeo
22. Write about case studies that other people have done
23. Conduct your own research or case study
24. Link to your favorite blogs or websites
25. Compile a list of online tools that people in your niche can use
26. List related and relevant forums
27. Write a Things You Don’t Know About Me post
28. Write about how to improve a skill that people want to improve
29. Write about some appropriate goals to set in your particular niche
30. Release your own free ebooks
31. Create a list of other people’s free ebooks
32. Make a huge list of something (like this one)
33. Have someone write a guest post for your blog
34. Explain things you wish you had known or done differently
35. Make a note to your future self
36. Let your readers know how to make money doing whatever you’re blogging about
37. Research some little-known facts relating to something or someone in your niche
38. Unveil features of software that most people aren’t aware of
39. Write about the history of _____

Week 4

40. Express your opinion about a recent news event or practice
41. Predict the future of something (a blog, a company, etc.) or someone (a blogger, a celebrity, an authority in your niche, etc.)
42. Interview leaders and influencers in your niche
43. Interview Average Joes in your niche
44. Write about common misconceptions that people outside of your niche community have
45. Write about common misconceptions that exist within your niche community
46. Create profiles of companies in your niche
47. Profile famous people in your niche (do your research and write a short biography)
48. Email someone a list of questions and post the questions along with the answers
49. Ask your readers a specific question about something

Week 5

50. Ask your readers for general feedback about your blog
51. Conduct polls
52. Play the devil’s advocate on a particular issue
53. Write about your own journey in your particular niche (how you got started, etc.)
54. Write about where your blog was or what you posted 1, 2, or X number of years ago.
55. Write about where you’d like your blog to be in the future
56. Write about where you were (with regards to your niche) 1, 2, or X number of years ago
57. Write about where you’d like to be (with regards to your niche) in the future
58. Write about where you see your niche in the future
59. Share your specific goals and how you plan to achieve them

60. Pick a problem that you see and postulate how it could be fixed
61. Do a collaborative post where you ask a few (or several?) other bloggers their take on something
62. Write about a movie that is related to your niche (maybe including what they got wrong in the movie or what you learned from it)
63. Use analogies to tie your topic to something seemingly unrelated
64. Ask your significant other to write for your blog
65. Write about the challenges of blogging in your particular area of expertise or niche
66. Share some tips for blogging in your particular area of expertise or niche
67. Make a list of your favorite blogs
68. Explain what NOT to do in your niche
69. Write about great podcasts to listen to that relate to your niche

Week 6

70. Run a contest on your blog
71. Write about how to use Twitter and Facebook, but apply it to people in your niche. If you blog about rock climbing for example, you could write about how you can find climbing partners through Twitter or Facebook.
72. Write a parody or satire post
73. Compile a list of the best niche-related jokes
74. Draw a picture or comic
75. Write a best-of posts for a certain period of time (like the best social media blogs of the past week or of 2010, etc.)
76. Break some news
77. Links to other recent or especially relevant blog posts
78. Write a poem
79. Conduct a survey

Week 7

80. Write about your favorite books in your niche (and link to them on Amazon so you can get a commission)
81. Showcase the best comments that you receive
82. Write a post around a particularly good or controversial comment
83. Create a post of your favorite images. They could be funny, inspiring, odd, etc.
84. Create a comprehensive list of the best blog posts or articles around a certain topic
85. Write about a hypothetical situation and what would happen or how you’d react if that occurred (like if Twitter died or if you broke your leg and couldn’t go mountain biking)
86. Write out your guest post guidelines
87. Make a list of great people to follow on Twitter
88. Compile a list of frequently asked questions
89. Write about how NOT to do something

Week 8

90. Explain how to do something in your niche faster
91. Talk about your personal experiences as far as they relate to your blog and niche (like how having a baby made you a more responsible whitewater kayaker)
92. Write a 10 commandments of or 7 deadly sins of or 5 pillars of post (or something else that’s similar)
93. Write a manifesto
94. Provide templates of some kind (like sample Excel spreadsheet budgets if you’ve got a personal finance blog or road trip planner if you’ve got a travel blog)
95. List your best blog posts
96. List your worst blog posts
97. Link to interesting patents related to your niche (check out Google Patents for that)
98. Take someone else’s blog post title and, without reading the post, write your own post. Feel free to change the title once you’re done.
99. Write an article in response to someone else’s post
100. Talk about the ideal skillset to have in your niche
101. Write about what you’d do with $1000 (or some other amount) if you HAD to spend it on something related to your niche.

What are some ideas you can add? Did you try any of them? Link it below!

Have a great rest of your day,
~Bre

What is Boardbooster, and Why Every Blogger Needs It

What is Boardbooster & Why Every Blog Should Be Using It

What is boardbooster, and why every blogger should be using it!

First of all, to understand Boardbooster, you need to know these things about Pinterest:

1. The more you pin, the better the views! Higher frequency (within reason) is best for Pinterest! They love pins!
2. It’s poor etiquette to only pin YOUR content. Share the love!
3. Frequency does’t mean 100 pins per minute. The best way to get good frequency is by pinning a variety over a span of days.
4. You can read all about Pinterest in my post about it here. But, to sum it up, you should have 1-3 boards for YOUR CONTENT, and 10-15 for OTHER PEOPLE’S CONTENT that is related to your topics. To see all my boards, go ahead and give My Pinterest a follow!

Now that you know those facts, let’s talk about Boardbooster!

This strategy of a variety of pins in a frequent schedule is where Boardbooster comes in. In layman’s terms, it helps you schedule your pins to maximize usefulness!

Now, first of all, money. It does cost a small amount to use it, but you can always start with a free trial. After that you will spend $5-$50 depending on the amount of pins you want to share.

After you have decided on that, there are a few ways to use this great program.

  • Campaigns
  • Scheduler
  • Looping
  • Pin Mover
  • Pin Doctors
  • Manager
  • Reports
Using the Campaigns Feature

What is it? Schedules a drip campaign for your pins. Drip campaigns are known by many other names—drip marketing, automated email campaign, lifecycle emails, autoresponders and marketing automation—the concept is the same: they’re a set of marketing emails that will be sent out automatically on a schedule.

Use this feature for YOUR CONTENT. Here are some more details on it:

  1. Scheduled Campaign – Takes pins from secret boards and pins them to boards you choose.
  2. Random Campaign – Pulls random pins and repins them to the designated board
  3. To use either: Choose a category, make a list of relevant boards, and choose the pin settings.
Using the Scheduler Feature

What is it? Schedules pins from a secret board to other boards of your choosing.

Use this feature for OTHER PEOPLE’S CONTENT.

  1. Click the pink button labeled “Add Boards”
  2. Choose the board
  3. Choose frequency
  4. Submit!
  5. On Pinterest, pin to the secret board that it creates
Using the Looping Feature

What is it? Revives older pins so that new subscribers can see your older content!

Use this feature for YOUR CONTENT.

  1. Click on “Add Boards”
  2. Choose settings. Optimal is multiple per day, basic times, at 2 pins per day.
Other Features of the Site

1. Pin Mover: Cleans boards up for 1 penny per pin.
2. Pin Doctor: Tests pins to identify a common problem for 1 penny per pin.
3. Group Manager: Helps people with collaborative boards.
4. Pinning History: Shows you stats and trends for your boards.
5. Third Party Viral Pins: It gives you reports on your viral pins!
6. Best Time to Pin: Sends reports on when your re pinning rates are the highest.

That’s the basics on Boardbooster! It really is a great tool. Have another tool you want to share? Leave a comment below!

Have a great day,
~Bre